Skip to main content

Beating big PR in the publicity game

Big corporate PR staffs work like crazy to get even a little publicity about their companies. And that's all they get much of the time, little or nothing for their effort. Unless their company screws up...that's a different story, so to speak.

So when you see stories in the media about organizations or businesses that in all likelihood aren't staffed with an army of PR people, how cool is that? Like TV coverage of a school's unique yearbook. Kids on the yearbook staff added pictures of actors and animated characters, mixing them in among class pictures of the students. 

There was good news about a homeowners association saving "millions of gallons of water with native plants." A homeowner attending HOA meetings heard "that more than 40 percent of the budget went to water bills," according to an article in an Audubon publication. The homeowner researched native plants and engaged neighbors in a conservation effort. Irrigation systems were upgraded and people in the HOA community are taking other steps, as well, to save water. And the HOA now has "a community garden with vegetables and herbs."

All in all, the HOA saved 15 million gallons of water in one year. That's good news...and newsworthy!


Comments

Popular posts from this blog

Houston!! We have an issue!

Two dinosaur sculptures in the front yard of a home located in an HOA in the Houston area just made ABC 13 Eyewitness News. The homeowner said "she's been contacted (by the HOA) and asked what her plans were" for the dinosaurs, a T-Rex and a Velociraptor. The homeowner's "plans are directly tied to their plans," according to the TV-news story. "She says she is prepared to contest any request that they be removed. It's about creativity, not conformity." Here's the thing about media coverage of just about anything...of organizations like HOAs, business firms and all the rest. It's the question of whether or not -- to what extent -- media coverage might influence situations and outcomes. When organizations -- and their policies -- are in the news, will media coverage influence policy decisions? Keeping in mind, of course, the key role of governing documents in policies and procedures.

Better than blurting??

In several posts, we've been talking about prepared statements...how they might sometimes help HOA boards deal with tough questions from homeowners and even -- heaven forbid! -- tough questions from the news media. We're often asked if prepared statements are nothing but PR spin. People sometimes cringe at the mention of spin. Actually, a prepared statement is measured words in a measured response. What's preferable? Measured words or words blurted out in the heat of the moment?

What Homeowner Associations Can Teach Governments About Spending

by Harvey Radin People in government should take field trips to well-run homeowner associations. To experience fiscal responsibility first hand. To see how elected leaders in some homeowner associations -- HOAs -- are actually spending public money prudently and efficiently. Like governments, homeowner associations collect money to fund a host of community needs. Homeowners residing in HOAs pay dues to their association. This is similar in a way to government taxation. So, if there are roads in an HOA property that are not city-maintained streets, a portion of the money homeowners pay in dues may be set aside for the upkeep of these roads. Governments use tax dollars for public parks maintenance. Homeowner associations have what's known as common areas, landscaped parcels of HOA property that are often maintained by the homeowner association. Some HOAs assume responsibility for roof maintenance on homes, and painting maintenance. Some have recreational facilities that are mai...