In several posts, we've been talking about prepared statements...how they might sometimes help HOA boards deal with tough questions from homeowners and even -- heaven forbid! -- tough questions from the news media.
We're often asked if prepared statements are nothing but PR spin. People sometimes cringe at the mention of spin. Actually, a prepared statement is measured words in a measured response.
What's preferable? Measured words or words blurted out in the heat of the moment?
We're often asked if prepared statements are nothing but PR spin. People sometimes cringe at the mention of spin. Actually, a prepared statement is measured words in a measured response.
What's preferable? Measured words or words blurted out in the heat of the moment?
Fact is preferable to fiction.
ReplyDeleteAccuracy is preferable to error.
Transparency is preferable to deception.
Measured words are those of the author.