by the author of At Least Some PR
What if you hear something or someone described as a real pisser?
In dictionaries, pisser has two totally contradictory meanings. Pisser can describe something that's very unpleasant or something extraordinary.
So if you happen to use pisser to describe something extraordinary, in all likelihood someone will have the word's other meaning in mind.
Communication is complex. It's not an exact science. Sometimes it's precise. Sometimes it's clumsy.
Now think about everyone communicating HOA information. Volunteers on HOA boards. Property managers. Sometimes vendors doing HOA work. Hopefully what they're communicating is precise. But what if it's clumsy?
Organizations like HOAs are vulnerable to problems caused by communication. Problems are costly. They soak up time. A real pisser of a problem, requiring hours of your property manager's time and maybe legal counsel can be real costly.
Maybe communication isn't an exact science. But it can be carefully conceived.
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