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Under fire and a barrage of questions

There's a book that has questions and answers about hypothetical HOA issues. Answers that say a little something without saying too much. Because when board members or property managers are under fire facing a barrage of questions, they often need time to step back, to collect thoughts, to regroup...to maybe reach out to an HOA attorney or others whose counsel may be necessary. Sometimes a few words can buy time and maybe soothe emotions.

After a full career in corporate PR and crisis management, the book's author appreciates the value of buying time...of having words on the shelf and ready when needed. Words like these, for example: "We will discuss this with the homeowner and neighbors expressing concerns, with the goal of achieving a resolution of this situation." And these words: "Such issues, if they occur, would be addressed on a case-by-case basis."

In the book, the author also discusses written and verbal communication issues, privacy, neighbor relations and PR planning.

At various times during his corporate career, the book's author served on an HOA board. He wrote At Least Some PR, knowing that PR can be costly for organizations like HOAs. According to a recent article in Forbes, "Paying for PR is absolutely crazy"...The cost can range anywhere from $5,000 to $10,000 per month, according to the Forbes' article. The author figured that some PR for the cost of a book might be helpful. He also kept the book short for quick reading.

At Least Some PR is available through Amazon Books.

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