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"Lightweight!" "Stiff!" "Jackass!" Why political candidates don't have to worry about every word, but organizations like HOAs really do!

Communication can pose a severe risk for organizations like HOAs. Especially in an increasingly litigious society. Words can generate misunderstandings and anger. Even "social media evidence has played a key role in countless cases," according to an article in an American Bar Association publication.

You may be thinking...What about the strong words people say? In the news, Donald Trump called Lindsey Graham a "lightweight" and a "stiff." Graham labeled Trump "a jackass." They're not mincing words. But as political candidates and public figures, they can do things that everyday people can't do.

This is why we talk about the need to measure words used in HOA communication. Because HOAs can be so vulnerable, with various people on boards, property managers and others communicating in print, emails, online and through verbal communication.

Words can come back to haunt and bite. They can be costly.

(Posted by the author of At Least Some PR) 

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